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About

WE MADE THIS FOR YOU



IT TAKES A WOMAN TO KNOW A WOMAN... 

The UR Sportswear story begins with our founder, Jacalyn Gross, during her final semester at Michigan State. Jacalyn was a middle-distance runner for their track team, dealing with societal pressures about body image that are prominent in the running community.“I realized I had body dysmorphia, just as many young women in sports do. I had eating issues not obvious or dangerous, but they were there. It's hard to avoid that feeling when you're competing in buns. I internalized every comment said about my body.”Gear fit issues compounded these feelings. “I would feel shame when I got a small and it was too small.

Which is why Jacalyn created a brand where she takes a holistic approach to design. Where women vote on the look, fit and feel of each product. This is how she designed her very first product the Just Rock Short. It's been several years, filled with hundreds of miles since Jacalyn first designed and manufactured the Just Rock Short. We continue to make kickass quality sportswear for women that fits well and lasts. Nothing should stop you from running—not how your sportswear feels, not what you think you look like, or, well, bears. We want to foster an empowering community of active women adventuring together – not only empowering themselves but inspiring others to get out the door in long-lasting, great quality sportswear.